Production / Russ Kern
Zoo Wayfinding Sign Assignment

This zoo wayfinding design project focuses on creating a clear, engaging, and family-friendly navigation system to enhance visitors’ experiences. The design will feature easy-to-read maps, directional signs, and animal exhibit markers, using vibrant colors and animal icons to guide guests intuitively through various habitats and attractions. Emphasizing accessibility, the wayfinding system will include multilingual and universally recognizable symbols to ensure a seamless experience for visitors of all ages and backgrounds. The project aims to improve flow, reduce congestion, and encourage discovery, making the zoo more navigable, enjoyable, and educational.