Production / Russ Kern
Print Ad Assignment

This anti-smoking print ad project highlights the dangers of secondhand smoke on children. The ad features a crayon box filled with cigarettes instead of crayons, symbolizing the harmful exposure children face in smoking environments. Accompanied by impactful facts about the effects of secondhand smoke on young lungs, the design appeals to parents and caregivers, encouraging them to protect children by keeping their environments smoke-free. Bold, thought-provoking visuals and direct messaging emphasize the urgency of creating a smoke-free world for the next generation.